If you’ve ever scrolled through a news article and had a video start playing right inside the text — without ever clicking play on a YouTube clip — you’ve already encountered outstream video ads. So, what are outstream video ads exactly? They’re...
Digital advertising doesn’t run the way it used to. Media buyers no longer pick up the phone to negotiate placements with individual publishers, and publishers no longer wait on a sales team to fill unsold inventory. Instead, billions of ad impressions are...
If you run a content site and don’t produce video, you’ve probably looked at video CPMs with some envy. Video inventory pays multiples of what standard display banners pay, but historically you needed an actual video library, a YouTube channel, an OTT product,...
If you run a content site and don’t produce video, you’ve probably looked at video CPMs with some envy. Video inventory pays multiples of what standard display banners pay, but historically you needed an actual video library — a YouTube channel, an OTT...
