If you’ve ever scrolled through a news article and had a video start playing right inside the text — without ever clicking play on a YouTube clip — you’ve already encountered outstream video ads. So, what are outstream video ads exactly? They’re...
Digital advertising doesn’t run the way it used to. Media buyers no longer pick up the phone to negotiate placements with individual publishers, and publishers no longer wait on a sales team to fill unsold inventory. Instead, billions of ad impressions are...
If you run a content site and don’t produce video, you’ve probably looked at video CPMs with some envy. Video inventory pays multiples of what standard display banners pay, but historically you needed an actual video library, a YouTube channel, an OTT product,...
Imagine watching an ad and actually doing something inside it — clicking a product, answering a poll, exploring a storyline. That’s not the future. That’s interactive video advertising, and it’s happening right now. Traditional video ads were a...
Display & Video 360 (DV360) is Google’s advanced advertising tool. It’s built for big companies and agencies that run many large digital ad campaigns. Think of DV360 as the main control center. It helps advertisers quickly buy and manage online ad...
Interstitial ads are immersive, full-screen ads that appear within mobile apps, typically during natural pauses, such as between game levels or while loading the content. They appear at natural points of transition in an app’s workflow, such as between game...
