If you run a content site and don’t produce video, you’ve probably looked at video CPMs with some envy. Video inventory pays multiples of what standard display banners pay, but historically you needed an actual video library — a YouTube channel, an OTT...
Introduction Video advertising has become one of the most powerful channels in the modern marketer’s toolkit. By 2026, digital video ad spend is projected to surpass $100 billion globally, driven by explosive growth in mobile video consumption, connected TV...
In recent years, the rise of video streaming platforms has brought new challenges in transparency and quality control. Reports from Adalytics on YouTube brand safety and from the ANA on supply chain transparency highlight the growing need for stricter standards in...
In 2024, the Connected Television (CTV) scene has become more significant than ever and offer marketers an array of platform choices. This article focuses on the best CTV platforms and services and explains their distinctive characteristics and advertising...
In the world of digital advertising, video ads are becoming a crucial part of reaching audiences. The VAST ad tag is one of the most important tools for delivering these ads. VAST tags, or Video Ad Serving Template, sets the standard for how ad servers communicate...
An ad server plays a crucial role in digital advertising by streamlining the process of delivering ads to users. It ensures that the right ads are displayed to the targeted audience based on targeting criteria, such as demographics or browsing behavior. Beyond...
