Performoo Blogs
Performoo Blogs
Enhance your expertise in ad tech and interactive video with in-depth industry insights, covering the latest trends, advanced strategies, and innovative technologies that shape the future of digital advertising and audience engagement.
How to Measure and Optimize a Campaign
In today's competitive digital landscape, launching a marketing campaign is only the beginning. The real challenge lies in understanding...
What Is Performance Marketing in 2026?
Performance marketing has evolved from a niche strategy into the backbone of successful digital campaigns. As businesses navigate tighter...
What is Account-Based Marketing (ABM)? The Complete Guide
Account-based marketing (ABM) is simple. Instead of trying to reach everyone, you focus on specific companies you really want as...
Audio Advertising and Podcasts: Simple Guide for 2025
Audio ads are changing how brands talk to people. Over 464 million people listen to podcasts worldwide. Billions more use streaming audio...
What is DV360?
Display & Video 360 (DV360) is Google's advanced advertising tool. It's built for big companies and agencies that run many large...
What is Display Advertising?
Display advertising can be described as a kind of digital advertising that uses the use of visual elements such as animated videos, text...
What is the Difference Between an SSP and a DSP?
Digital advertising has changed a lot in recent years. Most ads you see online are now bought and sold automatically using special...
What Are Interstitial Ads and How Do They Influence App Marketing?
Interstitial ads are immersive, full-screen ads that appear within mobile apps, typically during natural pauses, such as between game...
Driving CTV Transparency and Speed with Your Ad Server
In recent years, the rise of video streaming platforms has brought new challenges in transparency and quality control. Reports from...