Performoo Blogs
Performoo Blogs
Enhance your expertise in ad tech and interactive video with in-depth industry insights, covering the latest trends, advanced strategies, and innovative technologies that shape the future of digital advertising and audience engagement.
Outstream Video Ads: The Publisher’s Guide to 2025
According to Statista video ads are expected to reach US$176.60bn by 2026. The advertising market is growing rapidly. E&P states that...
Exploring Rich Media Ad Formats and Their Impact
The overwhelming amount of banner ads across the media landscapes of online has resulted in a rise in ad fatigue and banner blindness...
Interactive Video Ads: Turning Viewers into Active Participants
Interactive video ads engage audiences in new ways, turning passive viewers into active participants. Interactive elements like...
Creativity That Makes Interactive Ads
"Content is King" is still true in the creation of an effective and efficient marketing strategy. What has been changed is the content...
First-Party and Third-Party Ad Servers: A Complete Guide
When searching for the best ad service for your needs, you’ll come across various terms. Most notably, you'll encounter "First-Party" and...
Understanding the Concept Of CPM and RPM
CPM or RPM are two famous metrics that assist publishers in tracking their earnings. Both metrics differ from one another. However,...
Top Display Ad Networks to Maximize Revenue
Display Ad Networks are viral because they are usually capable of rendering almost any display format of ad such as banners and different...
How to Use Programmatic Video Ads
Programmatic video ads have become among the top captivating media forms and have revolutionized the method by which marketers communicate...
Top 10 Video Ad Networks for Publishers in 2024
Looking to boost your revenue using video-based advertising dramatically? Are you unhappy with the traditional monetization strategies for...